If you are looking for ways to expand your business or to improve an event you have coming up, consider captioning. A lot of people assume that captioning is the same as subtitling and it is only beneficial for movies and television series. However, this is not true. It can also be a fantastic tool to use in education, business, and special events. In particular, there are a lot of advantages offered by real-time captioning that we want to share with you.
What is Real-Time Captioning?
Captioning, which a lot of people refer to as subtitling, is the process of transcribing sounds and words onto a screen from a video. Often, this is used on televisions and on videos displayed online. Indeed, real-time captioning is simply creating this transcription at the moment, and at the time the content is playing. Therefore, speech and sound are captured from the live video and displayed as text at the bottom of the screen.
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What are the Benefits of Real-Time Captioning?
There are many advantages to using real-time captioning on videos. In particular, they can make content more accessible to people. For example, someone that is deaf or hard of hearing can read along and absorb the same information from the video. Not everybody will be able to effectively lip read and captions make sure they do not miss out. In addition, anybody that is not a native English speaker and does not understand a different accent will be able to enjoy the content too. You can widen your audience simply by using real time captioning software. This is quick and easy to use, allowing you to get the captions you need in no time.
Real-time captioning is very beneficial in educational environments. For instance, it can be difficult to keep up with difficult concepts in a lecture or presentation. In particular, if the event is happening at the time, there may be no way to watch it back. In other words, the audience might miss out completely. However, it can be a lot easier when you are able to see the words in front of you. This can help with understanding new concepts. When you use real-time captioning, this is going to display a professor’s speech as text, which can help with the learning process. Again, this is also going to help students that are from another country and those with hearing difficulties.
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Businesses can also benefit from captioning when it comes to exposure. Of course, every company wants to be on the top results page on Google. This is why they use search engine optimization. Well, captioning can help boost your rankings on search engine sites. While they cannot crawl a video, search engines can do this to captions. What’s more, after an event, you can repurpose the captions and make it into a transcript. This is also going to help with search engine ranking. Therefore, captioning not only helps your audience but it can also increase your visibility online.